ADOBE GOLD TECHNOLOGY PARTNER

Create the future of customer experience on Adobe

Infobip adds omnichannel messaging to Adobe Journey Optimizer, Campaign, Marketo, and Commerce, so the journeys you build in Adobe can reach customers on the channels they actually use, anywhere in the world.

Become a partner

WHY ADOBE + INFOBIP

Every journey built in Adobe. Every customer reached

Infobip’s platform is not a collection of separate products you connect one by one. It is a unified CPaaS Stack designed for the way ISV platforms actually get built – and the ambition they are heading towards.

Omnichannel made simple

Add SMS, WhatsApp, RCS, Viber, and more to Adobe through one integration. Reach customers on the channels they prefer without adding complexity.

Growth through better engagement

Bring messaging into Adobe Journey Optimizer, Marketo, and Commerce to power campaigns, loyalty journeys, and transactional flows that connect at the right moment.

Agentic CX with AgentOS

Extend Adobe journeys beyond the campaign. AgentOS connects AI agents, live agents, and automated workflows so conversations can continue across channels with context intact.

ADOBE INTEGRATIONS

One partner, more channels inside Adobe

JOURNEY OPTIMIZER AND CAMPAIGN

Promotions, reminders, and customer feedback

Use SMS, WhatsApp, and other messaging channels for promotions, re-engagement, reminders, and feedback collection as part of the journeys you already run in Adobe.

  • Remind customers to complete purchases or registrations
  • Deliver promotions and offers in real time
  • Collect feedback through automated messaging
  • Run complete customer journey lifecycle management

ADOBE COMMERCE

Cart recovery, order updates, and lifecycle moments

Use messaging to recover abandoned carts, notify customers when products are back in stock, and keep them informed through the post-purchase journey.

  • Recover carts with timely reminders
  • Send back-in-stock and order status updates
  • Trigger offers around birthdays, holidays, and key moments

MARKETO ENGAGE

Mobile messaging inside Marketo campaigns

Send WhatsApp and SMS directly from Marketo campaigns. Personalize outreach with lead and campaign data, automate follow-ups, and extend engagement beyond email.

  • Add SMS and WhatsApp to Marketo workflows
  • Personalize messages with existing lead data
  • Trigger follow-up actions based on delivery and engagement signals
Explore all integrations

HOW IT WORKS

One integration, more channels, all inside Adobe

STEP 1

Connect in minutes

Activate Infobip messaging inside Adobe Journey Optimizer, Marketo, or Commerce. One connection opens access to SMS, WhatsApp, RCS, Viber, and more.

STEP 2

Choose the right channel for each journey

Use Adobe to orchestrate the experience and Infobip to power delivery across channels, whether the need is transactional, conversational, or promotional.

STEP 3

Reach customers globally

Messages are delivered through Infobip’s direct network, helping brands engage customers reliably across markets and channels.

STEP 4

Engage, respond, and optimize

Two-way messaging, reply routing, and real-time reporting flow back into your Adobe environment, so teams can improve journeys without switching platforms.