Prepare for 3rd wave of digital transformation, based on superapps fuelled by GenAI technology
The conversational era has started.
Your customers are already there, are you ready?Â

Check out our upcoming events

USA
Miami
7th May 2025

SOUTH AFRICAN REPUBLIC
Johannesburg
22nd May 2025

POLAND
Warsaw
Soon to come

THE STATE OF KUWAIT
Kuwait
Soon to come

UNITED ARAB EMIRATES
Dubai
Soon to come
Get ready for Conversational Era
Two mega technology trends are emerging
The future of customer experience and interaction between enterprises and customers will be defined by GenAI tech and emergence of superapps.
Enterprises now have the opportunity to create human alike interactions at scale by moving from web and applications, to chat apps.
The result will be improved customer experience, stronger customer loyalty and increase in revenue streams.


Customers are driving the change
Analyzing over 530 billion mobile channel interactions in our Messaging Trends Report, we saw:
- 500% increase in the use of RCS as part of an omnichannel messaging strategy
- 30% increase in the number of brands orchestrating conversational marketing interactions over WhatsApp
- Rapid AI adoption as customers start with a single use case and low volumes, then quickly scale up as value becomes apparent
As conversational CX grows more complex, solid technology partnerships are crucial. We thrive on co-creating solutions with Microsoft, delivering trusted messaging technology that elevates CX maturity across industries and regions.
Results from the tech adoption
Combining GenAI and super apps leads to:​
- Improved customer experience​
- Optimization of the contact center work​
- Improved employee experience​
- Improved CTA conversions
30%
of support queries sorted out by chatbot
90%
of queries sorted out in the first 3 messages
18%
of conversion from the chatbot interaction to the wanted CTA

Join us at Microsoft & Infobip events
- Learn about recent trends in GenAI and communication technologies
- Discover the new use cases that have emerged as a result of technological developments
- Hear how other companies already implemented the technology and what is the business impact
- Learn more about super app trends
- Join the networking session with Microsoft & Infobip experts
- Learn how Infobip technology is cooperating with Microsoft Azure and ChatGPT
- Find out how Infobip products are empowering the Microsoft Dynamics suite