[MICROSOFT x INFOBIP WORLD SERIES]

Prepare for 3rd wave of digital transformation, based on superapps fuelled by GenAI technology.

The conversational era has started.
Your customers are already there, are you ready? 

Check out our upcoming events

ROMANIA

Bucharest

March 14th, 2024

REPUBLIC OF SOUTH AFRICA

Johannesburg

April 16th, 2024

UNITED KINGDOM

Birmingham

April 24th, 2024

INDONESIA

Jakarta

May 15th, 2024

SPAIN

Madrid

October, 2024

UAE

Dubai

November, 2024

FRANCE

Paris

November, 2024

Get ready for the Conversational Era​

Two mega technology trends are emerging

The future of customer experience and interaction between enterprises and customers will be defined by GenAI tech and emergence of superapps.

Enterprises now have the opportunity to create human alike interactions at scale by moving from web and applications, to chat apps. 

The result will be improved customer experience, stronger customer loyalty and increase in revenue streams.

Customers are driving the change

Analyzing over 448 billion interactions in our Messaging Trends Report, we saw:

  • 2x increase in Voice interaction for customer engagement
  • 2x increase in chatbot interactions on Google’s Business Messages
  • 2x increase in Apple Messages for Business for customer support interactions

Gartner validates this trend, stating that 90% of enterprises will utilize CPaaS technology in comparison with only 26% today.

New use cases are created

Results from the tech adoption

Combining GenAI and super apps leads to:​

  • Improved customer experience​
  • Optimization of the contact center work​
  • Improved employee experience​
  • Improved CTA conversions

30%

of support queries sorted out by chatbot

90%

of queries sorted out in the first 3 messages

18%

of conversion from the chatbot interaction to the wanted CTA

Join us at Microsoft & Infobip events

  • Learn about recent trends in GenAI and communication technologies
  • Discover the new use cases that have emerged as a result of technological developments
  • Hear how other companies already implemented the technology and what is the business impact
  • Learn more about super app trends
  • Join the networking session with Microsoft & Infobip experts
  • Learn how Infobip technology is cooperating with Microsoft Azure and ChatGPT
  • Find out how Infobip products are empowering the Microsoft Dynamics suite

Get a glimpse into some of last year’s events

Interested to hear more?

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