Messaging for Adobe Journey Optimizer

Engage customers throughout their journey with Adobe Journey Optimizer and Infobip SMS, MMS, WhatsApp, RCS and Viber. Adobe Journey Optimizer has a native integration with Infobip SMS and MMS platform, enabling seamless integration with any use case you build to create comprehensive and impactful customer experience. The solution also allows you to configure additional channels like WhatsApp, RCS or Viber as custom actions.


Engage customers throughout their journey with Adobe Journey Optimizer and Infobip Messaging Channels


Use Cases

• Abandoned cart recovery. Journey Optimizer can help retailers recover abandoned carts by automating personalized messages or offers to customers who have left items in their shopping carts without completing the purchase.
• Loyalty program management. The platform enables retailers to manage and optimize loyalty programs. By integrating customer data and journey information, retailers can create personalized loyalty journeys that reward customers based on their engagement, purchase history, or specific actions. This helps to drive customer loyalty, repeat purchases, and advocacy.
• Welcome and onboarding journeys. Retailers can create tailored welcome and onboarding journeys for new customers. Adobe Journey Optimizer helps deliver a series of engaging messages or offers to introduce customers to the brand, highlight key products or services, and guide them through their initial purchase or onboarding process.
• Seasonal campaigns and promotions. Adobe Journey Optimizer allows retailers to create and manage targeted campaigns and promotions for seasonal events or holidays. Marketers can design customer journeys that incorporate relevant offers, discounts, and messaging to capitalize on peak shopping periods and drive conversions.
• Onboarding and account activation. Journey Optimizer can help streamline the onboarding process for new customers in the BFSI industry. It enables the creation of personalized onboarding journeys that guide customers through the account activation process, provide relevant information, and offer support when needed.
• Policy renewal and reminders. For insurance companies, Adobe Journey Optimizer can facilitate policy renewal journeys. Automated reminders and personalized messages can be sent to customers nearing the expiration of their policies, encouraging them to renew and providing relevant options.
• Cross-selling and upselling. For BFSI institutions, Journey Optimizer enables personalized cross-selling and upselling strategies. By analyzing customer data and behavior, marketers can deliver targeted messages and offers to customers based on their specific needs, preferences, and lifecycle stage. This helps to increase customer lifetime value and revenue generation.
  
• Reminders. Set automated and personalized reminders for appointments and events or expiry subscriptions.
  

Features

• Immediate and Direct Communication. SMS ensures reaching customers instantly on their mobiles for quick engagement, ideal for urgent updates or time-sensitive promotions.
  
• Add rich media. Utilize MMS capabilities to add image or video content to make messages more attractive to customers.
  
• High Open and Response Rates. SMS enjoys over 98% open rates and around a 45% response rate, surpassing other channels. These high rates greatly enhance campaign effectiveness and customer interaction.
  
• Wide Reach and Accessibility. SMS is accessible to almost all mobile phone users, regardless of the type of device or internet connectivity. Unlike some other digital channels, SMS doesn't require an internet connection or a smartphone, making it an inclusive communication method that reaches a broad audience.
  
• Complementary Channel to Other Touchpoints. SMS and MMS can work in synergy with other channels in your marketing mix, such as email, push notifications, or social media. By incorporating SMS and MMS into your multichannel campaigns, you can reinforce messaging, increase reach, and maximize customer engagement across different touchpoints
  
• Personalized and Targeted Messaging. Tailor messages for individual customers based on preferences, behavior, and journey stage to create personal connection increasing the likelihood customer of conversion and loyalty.
• Two-Way Communication. Customers can respond and engage with your brand easily with real-time conversations, feedback, support, and surveys, strengthening relationships and gathering key insights.
• Automation and Workflow Integration. Adobe Journey Optimizer automates SMS campaigns within your customer journey workflows. Triggered by customer interactions, it ensures timely, relevant message delivery.
• Real-time reporting and analytics to understand what happened with what message at every step of the customer journey.
• Manage Customer Opt-outs. Adobe Journey Optimizer will process keywords from SMS responses of your customers, allowing them to opt in or out of your marketing communication.
• Most connected SMS platform in the world with more than 800 direct connections.
• Intelligent routing to deliver every message in the most effective way.
• Add custom actions to your journey and utilize rich and interactive content capabilities of WhatsApp, RCS and Viber to deliver even more attractive communication.