Safety is a critical concern in ridesharing and food delivery because it directly impacts the well-being of both drivers and users. Ensuring a secure environment builds trust and confidence among users, encouraging them to choose a particular service. Moreover, the protection of user data and privacy adds an extra layer of assurance, as individuals want their personal information handled with care. This use shows how number masking enhances user privacy, and creates a sense of security, making individuals more comfortable engaging in real-time conversations with drivers.<br> <br> Number masking addresses privacy concerns through call anonymization, applicable to diverse food delivery or ridesharing companies. User numbers are concealed, enhancing comfort during calls, and facilitating real-time communication between drivers and passengers. Post-deployment, Infobip proactively communicates any service disruptions, aiding customers in consistently meeting high customer expectations.<br>