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Platforms / Optimove

Engage your customers via the most reliable channel in the world

About the

The SMS for Optimove is an app that allows you to connect the Infobip portal to the Optimove platform in order to allow clients to personalize journeys at scale with customer insights and AI-led orchestration with Infobip SMS.

Use cases

  • Welcome messages. Greet your new customers when they have downloaded your app, visited your website for the first time, or created an account.
  • New product promotion. Inform your customers about a new product available or an upgrade of an existing one or of other types of bets they can place.
  • Special offers. Engage your customers if you have a special discount or offer that they cannot miss.
  • Abandoned Cart. Nudge customers to continue shopping in your store when they leave items in the cart but do not complete the order.
  • Re-engagement messages. Send messages to engage existing or new customers to place a bet in your shop by sending them unique vouchers for free bets and other special offers or include links to drive traffic to your website.
  • Special occasions. Make customers feel special by wishing them or sending them offers on occasions such as Birthdays, Anniversaries, etc.
  • Send real-time odds. When a betting opportunity that requires quick action presents itself, you can text your customers with the current odds in a matter of seconds.
  • One-time passwords. Authenticate the phone number of your potential customers by sending them a 2FA.
  • Feedback/Surveys. Ask customers for feedback or send polls or surveys to gather more information. Engage customers to opt-in for exclusive offers and tips.
  • Reward loyal customers. Reward those customers who opt into your communications with exclusive offers and benefits to constantly increase bets placed.
  • Perfect timing. This feature comes in handy when you don’t want to disturb your customers during the night or you want to send messages only during a specific period for optimal conversion.


  • Global SMS coverage. You don't have to think about the location of your customer or local regulations, we have you covered so you can scale easily.
  • High delivery rates because of the 700+ direct operator connections, which increase the speed of delivery and redundancy, reduce grey routes and low latency.
  • Real time reporting and analytics. Full SMS reporting within Optimove analytics and unique URL clicks and URL tracking in channel metrics.
  • Personalize messages. Insert customer data, such as "Customer first name" or "Customer last name", into your content templates with a simple click.
  • Local support. 24/7 support in 10 different languages for triggered campaigns.
  • Custom delivery report endpoint. Customers are able to define where they want to receive delivery reports.
  • Delivery Time Window. Define the time frame, days and timezone when they want to send messages to their customers so clients avoid sending messages during the weekend or during a specific time of the day.


  • Infobip account with access to the Portal and Integrations Manager permissions.
  • Optimove solution.



Integration is free of charge. Additional messaging costs are applied per your consumption.

Try it now!

Try Infobip for free with 100 free messages per channel! Click here to signup and start sending free personalized messages immediately across SMS, all from a single interface.

About the integrator


Infobip is an international IT and telecommunications company. It operates a full-stack Communications Platform as a Service with private cloud infrastructure and zero-hop connectivity to telecoms globally.