Utilize Answers capabilities, Infobip chatbot building platform to send promotional or transactional messages directly from the Responsys campaign management platform. By integrating Infobip WhatsApp and Viber you can create personalized messages based on individual customers' and prospects' interests and preferences. 

Add WhatsApp and Viber with chatbot to be able to create a conversational experience 

• Send WhatsApp and Viber messages directly from Oracle Responsys reaching customers worldwide.
• Define message content directly from action available in the Oracle Responsys Program.
• WhatsApp and Viber rich media. To enrich communication, and keep customers engaged, different kinds of rich media can be used: text, images, and web links.
• Personalize messages. Insert customer data, such as "Customer first name" or "Customer last name", into your content templates with a simple click.
• End-to-end encryption. Ensure all conversations are secure and compliant.
• Global coverage. You don't have to think about the location of your customer or local regulations, we have you covered so you can scale easily.
• Real-time reporting and analytics. Collect the last WhatsApp and Viber message status if the message was sent, delivered, or seen.
• URL shortening and tracking. URL shortening and custom URL shorten domains are available for links in WhatsApp and Viber messages. 
  
• Create a failover scenario based on WhatsApp and Viber message status. Use the Infobip fallback option to ensure your messages always reach your customers. Combine WhatsApp or Viber with SMS through a single platform.
• WhatsApp and Viber rich media. To enrich communication, and keep customers engaged, different kinds of rich media can be shared over both WhatsApp and Viber: text, images, video and web links. On top of that we can also share documents via Viber. 
  
• Add WhatsApp and Viber callback data parameters. The new "Callback data" section on the bottom of the message allows the selection of one or more parameters that will be included in the message callback, such as campaign ID, date, or product promoted.
• Multi-account support is enabled for WhatsApp and Viber. On the same Oracle instance, you can have multiple Infobip accounts connected and combine different Infobip account senders.
  
• We are empowering users of our Responsys WhatsApp and Viber integration with chatbot building capabilities directly in Responsys, to be able to create a conversational experience.
  
• A marketing persona can now build a full end-to-end journey, starting with a promotional message that continues as conversation with a chatbot, and ends with an updated customer profile data in Responsys. All without leaving Oracle's marketing platform.
  

Build contextually relevant, digital marketing campaigns for all consumers

• Welcome messages. Greet your new customers when they have downloaded your app, visited your website for the first time, or created an account.
• New product promotion. Inform your customers about a new product available or an upgrade of an existing one.
• Special offers. Engage your customers if you have a special discount or offer that they cannot miss.
• Cart abandonment/form drop. Re-engage customers that show strong intent to buy a specific product or service.
• Special occasions. Make customers feel special by wishing them or sending them offers on occasions such as Birthdays, Anniversaries, etc.

How it works? 

Open your Infobip account

Log in to your Infobip account with available WhatsApp and/or Viber channels. If you don’t have an Infobip account, you can open one here. 

Multi-account support is enabled. On the same Oracle instance, you can have multiple Infobip accounts connected and combine different Infobip account senders.

Connect to your Oracle Responsys

Set up the connection between your Oracle Responsys instance and the Infobip account through our marketplace listing.
For more information on how to set up this integration, visit our documentation.