SMS and WhatsApp for HubSpot

Enhance customer journey with SMS and WhatsApp directly from HubSpot

Deliver great customer experience by allowing your support and sales executives to interact with their customers on Infobip SMS and WhatsApp without leaving the HubSpot interface. Automate time-consuming allotments and deliver faster customer support and follow-ups while providing a personal touch to the message by adding personalization tokens. Communicate with the customers on their preferred messaging app and get faster, more efficient, and better responses and communication. 

Deliver great conversational experiences across the customer journey with SMS and WhatsApp powered by Infobip

  • Send SMS and WhatsApp from HubSpot. Reach your customers worldwide with high SMS delivery rates due to 700+ direct operator connections and for sending rich content messages worldwide use WhatsApp.
  • Talk to your Contacts via WhatsApp in HubSpot workflows.
  • SMS logs available directly from the Contact's profile.
  • Personalize messages with customer data in Send message activities in workflows.
  • Real-time status updates. We know when there is an error on the message end, so you can react and engage the customer through another channel all presented on reporting and analytics dashboards.
  • Send SMS activity in workflows. Trigger workflows based on whether an SMS was delivered.
  • URL shortening and tracking. URL shortening and custom URL shorten domains are available for links in SMS and WhatsApp messages. 
  • WhatsApp rich media. To enrich the communication, and keep customers engaged, different kinds of rich media can be used: images, videos, files, location sharing, contacts, web links, audio files, buttons, product messages, list messages, and stickers.
  • WhatsApp rich message templates. Templates are used to ensure messages are personalized and unified. They can be enriched with numerous media options to make sure they stand out.
  • WhatsApp reply buttons. Help customers choose from up to three personalized response options when talking to a chatbot or live agent.

Keep contacts updated and engaged with SMS and WhatsApp for HubSpot

  • Customer support. World-class support to create the best possible WhatsApp solution that will engage the customers.
  • Send Automated Messages and Set Auto Replies. Send automated messages to entire lists of contacts created in HubSpot or automate WhatsApp replies based on certain messages received.
  • Send Reminder Messages on WhatsApp or SMS. Send automated messages reminding customers of meetings, webinars, upcoming or pending bill payments and more.
  • Generate Tickets and More with Triggers Based WhatsApp Messages. Create support tickets, deals, reminders, tasks, and more by setting WhatsApp messages based triggers in HubSpot workflows.
  • Automate Acknowledgements to Form Submissions. Send instant acknowledgment responses to form submissions through automated WhatsApp messages


  • Integration is free of charge. Additional messaging costs are applied per your consumption.
  • Infobip account with access to the Portal with available SMS and/or WhatsApp channels. Start your free trial now.
  • HubSpot solution.

About the creator

Infobip is an international IT and telecommunications company. It operates a full-stack Communications Platform as a Service with private cloud infrastructure and zero-hop connectivity to telecoms globally.