Facebook Leads contact and event sync

Connect your customer data to Infobip

Create connected marketing and onboarding paths for your Facebook leads. Automate lead nurturing campaigns, keep customers up to date and personalize their experience by connecting your lead forms to the Infobip customer data platform, People.
  • Automated data sync. Data input in your Leads form is pushed in real-time to People. Use this event to start follow-up communication flows, update contact information and more.

Upgrade your customer engagements with Moments

  • Personalized messaging on your customer's favorite channel. Provide a tailored experience for your leads based on information from your Leads form, all from your customer's preferred communication channel. Use SMS, WhatsApp, Viber, Email, Voice (IVR), Line, Mobile Push, In-app Messaging and RCS to engage customers and ensure their satisfaction.
  • Engagement. Keep customers engaged with relevant and customized messages.
  • Welcome messages. Greet your new customers when they have completed an intake form in Facebook.
  • Special moments. Make customers feel special by sending them wishes and special offers on birthdays, anniversaries, and other special occasions.

Create next-level automated chatbots with Answers

  • Personalized chatbots. Go beyond surface-level chatbots by using profile and event information from your Facebook form, all using your customer's preferred channel.
  • A consistent experience across channels. Create chatbots for SMS, WhatsApp, Viber, Line, RCS, Live Chat, Instagram Business, Google Business Messages, Facebook Messenger, Apple Messages for Business, and Telegram and use data from your Facebook form to create a more meaningful experience for your customers.

Keep contact center agents up to date with customer data in Conversations

  • Complete profiles for your contact center. Empower your contact center agents with up-to-date customer profiles and events so they can give the best customer experience via SMS, WhatsApp, Viber, Line, RCS, Live Chat, Instagram, Google Business Messages, Facebook, Apple Messages for Business, Telegram, KakaoTalk, email, Google Play, Voice and Video all from the same workspace.

How it works?

Connect to your Facebook Page

After adding the integration to your Infobip account, connect to your Facebook account and map your Lead data to Infobip People.

Activate the data sync in the Infobip portal

While the data sync is active, data from your Facebook Leads form will be sent automatically to Infobip People.

For more information on how to set up this integration, visit our documentation.


  • Integration is free of charge. Additional messaging costs are applied per your consumption.
  • Active Infobip account. Start your free trial.
  • Facebook Lead Ads account. You will need an active Facebook Lead Ads account.

About the creator

Infobip is an international IT and telecommunications company. It operates a full-stack Communications Platform as a Service with private cloud infrastructure and zero-hop connectivity to telecoms globally.