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Create campaigns and gather insights by dispatching personalized WhatsApp messages

About the

Send WhatsApp message including the inbound ones with CleverTap and Infobip. Make improvements in the campaigns based on the delivery reports and campaign performance analytics.

CleverTap uses artificial intelligence and machine learning to personalize the customer experience using real-time behavioral data. These precise predictive models result in timely, relevant engagement opportunities based on each user’s exact needs. With Infobip, CleverTap use cases are empowered by the world's most popular chat app today, WhatsApp.

Use cases

  • One-time passwords. Authenticate the phone number of your potential customers by sending them a 2FA.
  • Welcome messages. Greet your new customers when they have downloaded your app, visited your website for the first time, or created an account.
  • New product promotions. Inform your customers about a new product available or an upgrade of an existing one.
  • Special offers. Engage your customers if you have a special discount or offer that they cannot miss.
  • Cart abandonment/form drop. Re-engage customers that show strong intent to buy a specific product or service.
  • Re-engagement messages. Send messages to engage existing or new customers.
  • Special occasions. Make customers feel special by wishing them or sending them offers on occasions such as Birthdays, Anniversaries, etc.
  • Onboarding. Simplify the sign-up and onboarding process.
  • Customer engagement. Engage the Customer with the relevant content and increase their lifetime value.
  • Lead generation. Generate and nurture leads with triggered messages sent on the right channel at the right time, omnichannel campaigns.


  • Global reach. 2 billion customers worldwide.
  • Rich media. To enrich the communication, and keep customers engaged, different kinds of rich media can be used: images, videos, files, location sharing, contacts, web links, audio files, buttons, product messages, list messages, and stickers.
  • Rich message templates. Templates are used to ensure messages are personalized and unified. They can be enriched with numerous media options to make sure they stand out.
  • Real time reporting and analytics.


  • Infobip account with access to the Portal with available WhatsApp channel.
  • CleverTap solution.



Integration is free of charge. Additional messaging costs are applied per your consumption.

Try it now!

Try Infobip for free with 100 free WhatsApp messages! Click here to sign up to start sending free personalized messages immediately across SMS all from a single interface.