Messaging for Adobe Journey Optimizer

Personalize your customer journey across every channel (SMS,MMS,WA,RCS,Viber) with Infobip Messaging for AJO.

Engage customers throughout their journey with Adobe Journey Optimizer and Infobip SMS, MMS, WhatsApp, RCS and Viber. Adobe Journey Optimizer has a native integration with Infobip SMS and MMS platform, enabling seamless integration with any use case you build to create comprehensive and impactful customer experience. The solution also allows you to configure additional channels like WhatsApp, RCS or Viber as custom actions.

Engage customers throughout their journey with Adobe Journey Optimizer and Infobip Messaging Channels

Use Cases

• Welcome and on-boarding journeys. Create tailored welcome and on-boarding journeys for new customers. Deliver a series of engaging messages or offers to introduce customers to the brand, highlight key products or services, and guide them through their initial purchase or on-boarding process.
• Abandoned cart or form recovery. Recover abandoned carts by automating personalized messages or offers to customers who have left items in their shopping carts without completing the purchase.
• Loyalty program management. The platform enables managing and optimizing loyalty programs. Integrating customer data and journey information enables you to create personalized loyalty journeys that reward customers based on their engagement, purchase history, or specific actions. This helps to drive customer loyalty, repeat purchases, and advocacy.
• Seasonal campaigns and promotions. Create and manage targeted campaigns and promotions for seasonal events or holidays. Marketers can design customer journeys that incorporate relevant offers, discounts to capitalize on peak shopping periods and drive conversions.
• Policy updates and reminders. Facilitate policy update journeys. Automated reminders and personalized messages can be sent to customers for new business regulations or to those nearing the expiration of their policies, encouraging them to renew and providing relevant options.
• Cross-selling and up-selling. Personalized cross-selling and up-selling strategies enabled. By analyzing customer data and behavior, marketers can deliver targeted messages and offers to customers based on their specific needs, preferences and life-cycle stage. This helps to increase customer lifetime value and revenue generation.

Features

• Add rich media. Add image or video content to make messages more attractive to customers.
• Automation and Workflow Integration. Automate SMS campaigns and integrate them into your overall customer journey workflows. By automation SMS triggers and actions based on customer journey workflows. By automating SMS triggers and actions based on customer interactions, you can deliver timely and relevant messages, ensuring that your customers receive the right information at the right time.
• Two-Way Communication. Allowing customers to easily respondand engage with your brand. This feature opens up opportunities for real-time conversations, feedback collection, customer support, and surveys.
• Manage Customer Opt-outs. Process keywords from SMS responses of your customers, allowing them to opt in or out of your marketing communication.
• Complementary Channel to Other Touch-points. SMS and MMS can work in synergy with other channels in your marketing mix, such as email, push notifications, or social media. By incorporating SMS and MMS into your multichannel campaigns, you can reinforce messaging, increase reach, and maximize customer engagement across different touch-points.
• Real time reporting and analytics. Understand what happened with what message every step of the customer journey.

Benefits

• Immediate and Direct Communication. SMS offers instant and direct communication with customers. Messages are delivered directly to their mobile devices, ensuring high visibility and quick engagement. SMS messages are usually read within minutes of receipt, making it an ideal channel for time-sensitive promotions or urgent updates.
• High Open and Response Rates. SMS and MMS boast exceptionally high open and response rates. On average, SMS messages have an open rate of 98% and a response rate of around 45%, far exceeding other communication channels.
• Wide Reach and Accessibility. SMS is accessible to almost all mobile phone users, regardless of the type of device or internet connectivity. Unlike some other digital channels, SMS doesn't require an internet connection or a smartphone, making it an inclusive communication method that reaches a broad audience.
• Personalized and Targeted Messaging. You can leverage customer data to personalize messages based on their preferences, behavior, and journey stage. Tailoring messages to individual customers fosters a sense of personal connection and enhances the overall customer experience, increasing the likelihood of conversion and customer loyalty.

Why Infobip?

• Most connected communication platform in the world with more than 800 telecom direct connections.
• Directly connected with all the major messaging app providers like META, Apple, Viber and many more.
• Named a Leader in the 2024 Gartner Magic Quadrant for CPaaS.
• Named to Fast Company's Annual List of the World's Most Innovatiove Companies of 2024.

How to get started

• Infobip account with access to the Portal with available messaging channel(s).
• Adobe Journey Optimizer solution.
• Add custom actions to your journey and utilize rich and interactive content capabilities of WhatsApp, RCS and Viber to deliver even more attractive communication.