Messaging for Salesforce Marketing Cloud

Create a multi-step, multi-channel Journeys with Infobip SMS, MMS, RCS, WhatsApp, Viber and Kakao Alim Talk and increase campaign effectiveness in Salesforce Marketing Cloud. 

Implement the most efficient messaging channels to enhance your marketing efforts in Salesforce Marketing Cloud  

• Send SMS, MMS, WhatsApp, RCS, and Viber messages directly from Journey to customers worldwide.  
• Long Message Service (LMS) and Kakao Alim Talk for the South Korean market are supported. 
• Validate message status from Journey. 
  
• Manage multiple Infobip accounts. If you are using separate billing entities with Infobip, you can now connect them all to one Marketing Cloud business unit, simplifying your workflow.
• Control your messaging pace. Stay ahead of customer service overload. This update lets you limit the sending speed of your campaign messages, ensuring a smooth flow and manageable response volume.
• Optional test message sent. You can send a test message, but it is not required if you want to finish the message configuration. 
• Personalize messages. Insert customer data, such as "Customer first name" or "Customer last name", into your content templates with a simple click. 
• Rich media messages. To enrich communication, and keep customers engaged, different kinds of rich media can be used: images, videos, files, location sharing, contacts, web links, audio files, buttons, product messages, list messages, and stickers. Utilize the features of WhatsApp, Viber, MMS, and Kakao Alim Talk channels. 
• WhatsApp rich message templates. Templates are used to ensure messages are personalized and unified. They can be enriched with numerous media options to ensure they stand out. 
• Real-time reporting and analytics. URL tracking is available for SMS, RCS, WhatsApp, Viber, MMS and Kakao Alim Talk. To save delivery, click report directly in Marketing Cloud in the data extension. 
• Salesforce data (except Salesforce community welcome) and Data extension entry sources supported. 
• Streamlined journey configuration. Building journeys just got simpler with the Reports Activity section that now requires only two selections: "Delivery reports" and "URL tracking reports." With fewer fields, there is less room for error, and all data is conveniently stored in your chosen data extension.

Build lasting relationships that drive business growth 

• Onboarding. Simplify the sign-up and onboarding process. 
  
• Customer engagement. Engage the Customer with relevant content and increase their lifetime value. 
• Lead generation. Generate and nurture leads with triggered messages sent on the right channel at the right time, omnichannel campaigns. 
• Operational efficiency. A single interface lets you communicate effectively over multiple channels. 
• Retention. Increase retention by building one-on-one relationships with customers via cross-channel support.